“…derive lead generation (supplier enquiries). Can you please shed more light.”
Great question, on selling leads generated by your blog.
It’s a simple idea.
Why lead generation sells
Suppliers need sales conversations to sell their product/service.
The more conversations, the greater the chance to sell.
Building up a pipeline of sales conversations can be costly – many companies spend thousands upon thousands of dollars a month just to get their company in front of people.
And when they do – it is not exactly clear which promotional activity really generated the interest. It can be difficult to pin down which campaign worked.
Using your blog for lead generation
With lead generation, a middle man like you and your project build up a pipeline of sales conversations for suppliers through your own marketing channel, like your blog.
You host a landing page on your blog which converts interested people into enquirers about a particular product or service your an affiliated supplier provides.
When a blog reader submits an enquiry via your blog – you pass on the referral to the supplier, but charge them for disclosing the enquirer’s contact details.
Monetising blog lead generation
You can charge in two different ways – subscription model. (A retainer per month let’s say.)
Per lead, non-refundable.
This is the essence of lead generation monetisation.
A quick lead generation example
The idea for you is that you recruit a panel of potential buyers of leads and you send out an alert to, let’s say, 5 suppliers each time.
If, for example, you charge $10 per lead and 3 out of 5 buyers purchase each time. Then you make $30 per lead.
Generate 10 leads per week and you make $300 per week sales revenue.
This is the general pattern of how lead generation businesses work.
It is a great way to monetise a blog.